I really wanted to write about Google's phasing out of third-party cookies and what that means for advertisers, publishers and the general public, even those who don't care about privacy. However, I haven't read enough or formed a nuanced enough view on the matter - which I will aim to have by next week, for the monthly editorial. It is quite significant, though - so here's what advertising publication The Drum has to say, to tide you over.Today, though, I want to share a few examples of how big brands have supported little brands. Marketing romantics will say this is what true BrandPurpose™ can do. Cynics will scoff and say this was all done just for the case study. I try to keep myself somewhere in the middle. Anyway, there's no doubting that some of these were pretty neat campaigns, so off we go...