Using Street View to unlock old deals
A genius campaign by McDonald's. Plus, a selection of reads and weird things Bing is saying.
I feel location is a medium / technology that hasn’t been explored enough for creative campaigns. And I don’t mean geo-targeted Facebook or Google ads, though even those end up being perfunctory.
I’m talking about creative use of location. GPS is a wondrous thing. The fact that this person is right here, and you have the ability to deliver something real…