Things of Internet: A couple of digital marketing predictions for the next few years
null
That sounds like Powerpointbabble, so let me explain.
Increasingly, for brands to achieve digital reach (for ads or content) they need to go through certain gatekeepers. Profile-based targeting on Facebook. Intent-based targeting on Google. And... Honestly, that's all that's needed. In the US, these two account for 61% of all digital ad dollars. Add …