As long-time readers of this newsletter will know, once in a while, I do a spring-cleaning edition that doesn’t have a theme. But what you do get is a whole bunch of esoteric things and many rabbitholes to explore. Today is one such. So let’s get to it.
A branded music event by CRED
This is the first of the brand’s Savor Sessions, and it features Kochi pop band When Chai Met Toast. It’s interesting that at a time when most brands high on hyperbole are taking things down a notch (not that I’m complaining, I’m all for live music).
At first I thought the messaging mixed. It claims to be “curated for a fortunate few” yet free and open to their Instagram followers. But then I went to their Instagram and… Boom.