Brand review: Hellmann's
A look at some campaigns by the condiment brand's committment to zero food waste
I’ve always wanted to study singular brands in detail - see several of their campaigns, read existing literature, and hopefully learn something in the process. And perhaps sharing my findings with you will be one way of keeping myself accountable!
So to start off, let’s look at mayo brand Hellmann’s. That might be an odd choice, when there are so many l…