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iQOO's Raid Nights: A worthy idea
This campaign may be two years old, but as they say - a good idea is timeless. So here it is, coming to you, a little belated. I recently came across…
Apr 20
Meet a bank that sells itself as boring
Yes, BFSI brands can be fun too!
Apr 13
Opinionated brands
Those who have a point of view
Apr 6
March 2024
Brand review: Hellmann's
A look at some campaigns by the condiment brand's committment to zero food waste
Mar 30
Heinz's make-your-own-sauce machine
And other branded devices
Mar 23
On leave this weekend
Hello folks. Just wanted to mention that there won’t be an edition of the newsletter this weekend. Consider it the once in a quarter break :) Needless…
Mar 15
Brand websites with a personality
Great references for sharp "tone of voice"
Mar 9
Genius campaign by a Canadian ☘ company
Stretching the rules is marketing gold
Mar 2
February 2024
Cleaning up the attic: Feb 2024 edition
The once-in-a-while clearing out of the saves and bookmarks
Feb 24
Mini deep dive: Digital Twins
Starting something new here at Things of Internet labs
Feb 17
The marketing genius of Thomas Edison
An attempt to learn from history
Feb 10
Three medium-term digital predictions
I know it's traditional to make predictions in the end of December / beginning of January. I can pretend that I'm being hip by doing so a month later…
Feb 3
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